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If you’ve noticed a drop in your site’s traffic recently, you’re not alone. Google’s algorithm updates have been hitting hard, especially for content-only sites.

Google’s recent updates, including the March 2024 Core Update, aim to clean up search results. They target low-quality, spammy content, and favor websites that offer real value.

Sites relying heavily on AI-generated content without human touch are particularly vulnerable.

If you don’t have a website yet but are thinking of starting one, don’t be discouraged by horror stories on Twitter and Reddit. While some have struggled with Google penalties, we have developed a well-researched strategy that can help you avoid these pitfalls and build a strong online presence.

1. Diversify Your Offerings

To avoid penalties, you need to focus on more than just churning out articles.

Diversify your offerings by adding an online store or subscription service.

You don’t need anything super fancy. Based on your niche, a simple ebook checkout or exclusive content can make your site more dynamic and engaging.

2. Optimize for User Experience

User experience is another critical factor.

Google has always rewarded sites that are fast, mobile-friendly, and easy to navigate.

Well, after the latest updates, user experience has risen further in the list of ranking factors.

This is why designers prefer to work on a website’s mobile version first; mobile versions are definitely more important than desktop versions now.

Make sure your site delivers an intuitive and seamless experience, whether your visitors are on their phones or desktops.

3. Implement a Solid SEO Strategy

A solid SEO strategy is still needed.

Don’t just stick to basic tactics. Conduct thorough keyword research to find new and relevant terms.

Create detailed topic clusters and ensure your content is always up-to-date with the latest trends and information. Enhance your articles with images, videos, and infographics to keep readers engaged.

4. Build High-Quality Backlinks

Building high-quality backlinks is another way to boost your site’s credibility. Focus on earning links from reputable sources. This can be achieved through guest posts, partnerships, and creating shareable content others want to link to.

Sounds daunting? Well, it can be. But you can cross this river when you get to it.

5. Leverage Social Media

Social media should be part of your strategy. Platforms like TikTok, YouTube, and Reddit are where many users begin their search.

Create content that resonates with these audiences to drive traffic back to your site.

5. Regularly Update and Optimize Content

Don’t forget to update your existing content regularly.

Refresh outdated information, improve meta descriptions, and target new keywords. Republish successful guest posts on your site to give them new life.

This is a great tip for improving your website’s ranking as well. You can look at what kind of content is currently ranking for your target keyword, and modify it accordingly.

SEO expert working on computer

Starting a site might seem daunting with all the negative experiences shared online, but it’s entirely possible to succeed.

At The Prodscape, our SEO strategies are designed to help you navigate the challenges and build a site that avoids penalties and thrives. With the right tools and approach, you can turn your vision into a reality.

Stay proactive, stay engaged, and keep evolving.